Adroll Reviews

AdRoll is a marketing and advertising platform that offers several key features and benefits:

• Ad Campaign Creation: AdRoll simplifies the process of launching cross-channel ads. The platform automatically plugs in the details in all the right spots for web and social channels.

• Audience Targeting: AdRoll allows you to build lookalike audiences who are more likely to convert or create audience segments based on specific demographics, interests, geography, or location.

• Ad Template Library: AdRoll offers a robust library of premade ad templates proven to convert.

• Boosting Brand Awareness: AdRoll's Marketing Recipes help you launch, monitor, and optimize cross-channel campaigns to build your brand on the web, mobile, social, and email.

• Converting Casual Shoppers: AdRoll helps deliver targeted, highly-personalized customer journeys, so site visitors are constantly engaged as they speed through the marketing funnel.

• Nurturing Existing Customers: AdRoll transforms casual shoppers into loyal customers, increasing customer lifetime value.

• Decluttering Your Data: AdRoll's Cross-Channel Performance Dashboard provides consolidated reporting, cross-channel attribution, performance insights, and benchmarking from one platform.

These features help businesses better connect with customers — in the right place, at the right time, and with the right messages. For more detailed information, it's recommended to visit the official AdRoll website.

AdRoll offers several pricing options:

• Ads: This is a pay-as-you-go plan for display and native ads. It includes display, native, video & CTV ads, retargeting & prospecting campaigns, audience segmentation & targeting, and campaign reporting.

• Marketing & Ads+: Starting at $36/month, this package includes everything in the Ads plan plus marketing recipes that coordinate display ads, social ads & email, social ad campaigns management, unlimited email sends, and up to 50% back in AdRoll ad credits.

• Advanced Package: This is a custom plan that offers the full AdRoll platform, hundreds or even thousands in free ad credits, guaranteed services, and early product access when you commit for a year.

• Agency Package: This is a custom plan designed for agencies, firms, or consultants looking to strengthen client relationships. It includes all of the perks of the full platform features for every one of your clients, along with specialized support.

Please note that the default pricing model is Dynamic CPM, i.e., cost per thousand impressions. This encourages transparency and allows optimization for specific goals. For more detailed pricing, it's recommended to visit the official AdRoll website.

AdRoll accepts all major credit card providers: VISA, MasterCard, Discover, and American Express. It also accepts PayPal as a payment method.

To add a new payment method, follow these steps:

1. Go to Settings in the left navigation menu.
2. Click Payment Methods.
3. Click Add.
4. Enter your billing information by adding a new Credit Card or PayPal Account.
5. Click Add again when you're finished.

AdRoll has two different billing styles: Automatic Postpaid (weekly) and Monthly Postpaid. Whenever you launch a new campaign or increase the budget of an existing campaign, the system will try to authorize your payment method to check if it is active and has sufficient funds to pay for the maximum weekly amount that you may be invoiced for. The authorization amount equals the weekly budget of all active campaigns plus the weekly budgets of any campaigns that have been paused within the last 90 days. If the authorization fails, you will receive a message that your campaign was not able to be launched or your budget was not able to be increased. If the authorization succeeds, then you will be able to launch your campaign or increase your campaign budget. An authorization is not an actual charge, but it may look like a charge in your online financial statements. Some banks and credit card companies will place a hold on funds after an authorization even though authorizations are not actual charges. If your financial institution places a hold on funds as part of an authorization, you should expect to see it released after a few days. If you want to reduce the amount your payment method is being authorized for, then you should end any campaigns you no longer want to run by setting the end date (so they no longer have a paused status). This way, they will no longer be included in the authorization amount when you are launching new campaigns or increasing budgets.

Remember, AdRoll is an ecommerce marketing platform built for ambitious and growing, direct-to-consumer (D2C) brands giving them the tools and data to grow their business through unified data, channels, and measurement. It helps create and manage ad campaigns, email marketing, and ecommerce integrations. Enjoy exploring the platform!